ChromaCon Brand Design
ChromaCon is an imagined gaming convention where diversity takes center stage, marginalized voices are uplifted and gaps in the gaming world are bridged, all wrapped in a crisp, modern brand.
I kicked things off with creating mood boards and sketches that set the tone: bold, inclusive, and unmistakably fresh. Using Figma, I built a brand identity guide packed with custom logos, fonts, color palettes, and patterns that make the event pop.
From there, I mapped out every detail, designing wireframes that evolved into a fully interactive website, complete with schedules, mission highlights, and a fun little merch section that you’d want to bookmark!
Brand Identity
The star-shaped logo anchors the brand, supported by an energetic color palette that captures the convention's lively spirit.
I developed the visual system including selecting fonts, merch concepts, patterns, and textures, all inspired by the vibrance of gaming culture.
A mood board and layout guidelines tie everything together, creating a bold identity that's as inclusive and dynamic as the gamers it represents.
Sitemap & Wireframes
Sitemap & Wireframes
I developed ChromaCon's website structure through low and high-fidelity wireframes, mapping out the core pages, including home, about, FAQ, daily lineups, and shop. Starting with basic layouts to nail down user flow, I then evolved them into detailed designs that showcase ChromaCon's vibrant gaming identity.
ChromaCon Website Concept
A quick scroll-through of the imagined site.