Multidisciplinary Designer
College Players Theater Marketing
Digital • Fall 2024
As Marketing Coordinator for College Players, a student theater organization at the University of San Francisco, I spearheaded dynamic marketing campaigns that brought theater magic to life.
From crafting scroll-stopping social media content to designing eye-catching brochures, I transformed our digital presence into a stage of its own. My creative arsenal included viral-worthy TikToks, captivating Instagram reels, and strategic posts that drew audiences in.
For the 2024-25 season, I orchestrated a comprehensive marketing vision through original content creation and collaborated with the campus Graphics Center to produce official posters for campus-wide distribution. By blending bold design with strategic storytelling, I created campaigns that didn't just fill seats – they turned productions into must-see events for the San Francisco community.
Promotional Brochure
A vibrant season brochure showcasing the 2024-25 theatrical lineup, featuring dynamic show graphics, compelling show descriptions, and ticket information - all designed to captivate potential audiences and boost season ticket sales.
Rocky Horror Picture Show
A wickedly fun social media campaign that brought the cult classic to campus life. Created thumb-stopping content across platforms, including trending TikTok challenges, behind-the-scenes Instagram reels of rehearsals, and atmospheric story updates that built anticipation for this beloved production.
Fundraising
Sweet and simple social media campaign that turned doughnuts into dollars. Crafted mouth-watering posts that successfully rallied the campus community to support theatre arts through everyone's favorite glazed treats.The Skin of Our Teeth
A bold social media content that brought Thornton Wilder's timeless classic to a new generation. Developed engaging TikToks and reels that highlighted the play's relevant themes, showcased cast preparations, and created buzz around this ambitious production.
General
Dynamic evergreen posts that maintain audience engagement between productions. Content ranges from cast spotlights and theater fun facts to behind-the-scenes peeks at College Players' creative process, keeping our community connected to the magic of live theater year-round.