College Players
Theater Marketing

As the Marketing Coordinator on the executive board for USF's student-run theater organization, College Players, I gave our campus presence a glow-up, one show campaign at a time.

The results were membership cards that students kept in their wallets, playbills that people read before the lights went down, and brochures that dodged the trash can.

Our TikToks got laughs, not just courtesy ones, and posts talked people into live theater over a Friday night Netflix binge.

We also went #viral on this journey! Our production of The Guy Who Didn't Like Musicals skyrocketed to 20k+ YouTube views faster than anyone saw coming.

Not too shabby for college theater!

Season Posters

I developed the creative vision and provided art direction for each production’s distinct visual identity, partnering with the campus’s student-run design agency, The Graphics Center.

I had the opportunity to join the team at The Graphics Center as a Junior Designer in ‘25-26, both art directing and designing the year’s posters.

Season Brochure

A brochure subtlely teasing the ‘24-25 season show lineup. Distributed to current and incoming students at various marketing events.

Rocky Horror Picture Show

A wickedly fun social media campaign that brought the campy cult classic to campus life! Created thumb-stopping content across various platforms, including making some trending TikToks, behind-the-scenes Instagram reels of rehearsals, and story updates that built the antici... pation for this well-loved production.

$1000+ of tickets sold during the Rocky Horror campaign!

Over 200 student and general admission tickets sold!

Fundraising

A sweet and simple social media campaign that turned doughnuts into hundreds of dollars!
I crafted mouthwatering posts that successfully rallied the campus community to support theater through everyone's favorite glazed treats.

$500+ of donuts sold during the Krispy Kreme campaign!

The Skin of Our Teeth

A bold social media campaign that brought a timeless, apocalyptic classic to a whole new generation! I developed engaging TikToks and reels that highlighted the play's relevant themes, showcased some behind-the-scenes footage, and created buzz around this production!

$190+ of tickets sold during The Skin of Our Teeth’s campaign!

80+ student and general admission tickets sold!

The Guy Who Didn’t Like Musicals

Speaking of apocalypses, I created a social media campaign for our 3-day run of this hilarious horror-comedy musical, leading to fully-packed shows and the College Players’ YouTube channel blowing up with love, comments, and thousands of views from excited viewers of the archival footage.

$1,500+ of tickets sold during The Guy Who Didn’t Like Musicals’ campaign!

200+ student and general admission tickets sold!

Over 20k views on Youtube!

Macbeth

Power. Prophecy. Paranoia. When three mysterious witches predict Macbeth’s rise to the throne, ambition and fate collide, leaving a trail of secrets, suspicion, and blood in their wake. As Macbeth and Lady Macbeth claw their way to the crown, the line between reality and nightmare blurs, and no one is safe from the consequences of unchecked desire.

$390+ of tickets sold during Macbeth’s campaign!

Over 160 student and general admission tickets sold!

General Content

Posts that maintain audience engagement between productions! Content ranges from the yearly board introduction, events, and updates, keeping our community connected to the magic of live theater year-round.

(Yes, that is me.)