DoorDash: The Future of Food
Campaign • Spring 2025
This speculative campaign for DoorDash imagines a near-future where cooking has become so unnecessary that whisks, spatulas, and can openers are displayed as archaeological curiosities. Kitchen utensils sit behind velvet ropes on marble pedestals, complete with museum placards: "Ancient Rotation Device, 2025 CE. Purpose unknown. Possibly decorative."
The visual language borrows from fine art institutions, treating everyday objects with the same reverence as ancient artifacts. Families gather around exhibits. A photographer leans in to capture the mysterious "Ancient Utensils" display. The joke is deadpan and consistent: these tools are genuinely incomprehensible to a world where food just arrives.
The campaign extends to experiential activations, with glass cases placed in public spaces as if the future has already begun preserving the relics of our hungrier era. It's absurdist, a little smug, and exactly the kind of confidence a delivery app needs to stand out in a crowded market.