DoorDash: The Future of Food
Spec Campaign • Spring 2025
Role: Art Direction, Copywriting, Design
This speculative campaign for DoorDash imagines a near-future where cooking has become so unnecessary that whisks, spatulas, and can openers are displayed as archaeological curiosities. Kitchen utensils sit behind velvet ropes on marble pedestals, complete with museum placards: "Ancient Rotation Device, 2025 CE. Purpose unknown. Possibly decorative."
The campaign extends to experiential activations, with glass cases placed in public spaces as if the future has already begun preserving the relics of our hungrier era.