Eliaz Wright
Multidisciplinary Designer

San Francisco Symphony Campaign Pitch
Digital • Fall 2024

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I developed an engaging advertising campaign for the San Francisco Symphony that aimed to connect with Gen Z audiences. Our team's standout achievement was creating the powerful campaign message "Every Note Tells A Story," which resonated so strongly that it earned us the distinction of "Best Campaign Message" from a San Francisco Symphony representative during our final presentations.

Working with a talented team, we dove deep into understanding how young people view classical music through surveys and focus groups. We crafted a fresh approach to promote the Symphony, focusing on platforms where Gen Z hangs out like Instagram and TikTok. Our strategy included fun elements like behind-the-scenes content with orchestra members and collaborations with influencers to make classical music feel more approachable and exciting.

The recognition of our campaign message by the Symphony representative validated our creative vision and demonstrated how effectively we bridged the gap between classical music and younger audiences. This project showcased my ability to think strategically, understand young audiences, and create compelling campaigns that connect with them authentically. We backed everything up with solid research and a realistic budget plan that made our ideas achievable.


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