ChromaCon Brand Design

Digital • Fall 2023

I started by creating mood boards and sketches to shape the event's concept, which reflects these core values. Using Figma, I designed a Brand Identity Guide that includes the logo, fonts, colors, and patterns. Moving from ideas to execution, I developed both low and high-fidelity wireframes. The live website invites visitors to explore the event's schedule, learn about its mission, and browse a merchandise section.

To bring ChromaCon to life, I created exclusive merchandise, including a professionally finished tote bag and pins. The website is hosted on the WYSIWYG platform, Cargo, making it accessible and engaging for all visitors.

Brand Identity Guide

The star-shaped logo anchors the brand, supported by an energetic color palette that captures the convention's lively spirit. I developed the entire visual system including selecting fonts, merch concepts, patterns, and textures, all inspired by gaming culture. A mood board and layout guidelines tie everything together, creating a bold identity that's as inclusive and dynamic as the gamers it represents.

Scroll-through of the ChromaCon website

Sitemap & Wireframes

I developed ChromaCon's website structure through low and high-fidelity wireframes, mapping out the core pages including home, about, FAQ, daily lineups, and shop. Starting with basic layouts to nail down user flow, I then evolved them into detailed designs that showcase ChromaCon's vibrant gaming identity.

Merchandise

A sample of ChromaCon merchandise, from pins to a tote bag.